Media file requirements

In order to launch a brand campaign, the following media files are required: 1. Texts; 2. Logo; 3. Video; 4. Banners.

First, check campaign example screenshots on how a brand campaign looks. Then, scroll down to find a list of required media files. Keep in mind that the media files may vary depending on customization level, specific games, or placements. We will notify you if that is the case.

Submit media files

Use this form to submit your media files. Click here to submit.

Campaign example

Here are screenshots from a brand advertising campaign by Procter & Gamble. Brand rewarded users with in-game boosters for engaging with the brand. The campaign was launched in games by Voodoo.

1.Texts

1.1. Campaign title

The brand slogan or campaign title may be used as a header for in-game Notifications.

Example

“Be Stronger, last longer!”

Length

30-35 letters max

1.2. Call to action

We use standard call-to-action texts, but in case you want to customize them, this is your chance.

Example

“Play with [Brand name]”

Length

20-25 letters max

1.3. Reward conditions

We use standard reward condition texts, but in case you want to customize them, this is your chance.

Example

“All boosters in game are sponsored by [Brand name]"

Length

40-100 letters max

2. Logo

2.1. Brand logo

The brand logo may be used in different notifications and placeholders that the game has.

Width

1000 px / Height: 1000 px

Format

PNG format with transparent background

File size

Try to keep png under 1 MB, less is better

2.2. Logo combined with Brand visual

The brand logo in combination with brand visuals may be used in different notifications and placeholders that the game has. Brand visual may be a brand mascot or visual associated with the campaign (brand product, photo, etc.)

Width

1500 px / Height: 2000 px (or opposite if game is horizontal)

Format

PNG format with transparent background

File size

Try to keep png under 2 MB, less is better

3. Video

Appears as a full-screen video ad. Initiated by the user.

Guidelines

Note that if you don’t have vertical-oriented video but you make placement in vertically-oriented game, you can put the video on branded background, make sure that video fills at least 1/3 of the screen and all-important video elements are visible.

Length

30 sec

Width

1754 px / Height: 3798 px

Frame Rate

29,97

Safe area margins

Keep important elements ~200 px from sides, centered composition works best

Export recommended settings

MP4, format: H.264

File size

Try to keep the final MP4 under 50 MB, less is better

4. Banners

4.1. Main screen square

Appears on the main game screen as a trigger for the campaign, for example: “All rewards are sponsored by [Brand name], Click to learn more

Guidelines

Because the final size of the square will be small and animation lasts 3-6 sec, try to make text straight to the point and letter size height <70 px - bold and readable

Type

Looped animation

Length

~3-6 sec

Width

1000 px / Height: 1000 px

Safe area margins

Keep important elements ~50 px from sides, centered composition works best

Export recommended settings

MP4, format: H.264 or GIF

File size

Try to keep the final MP4 under 5 MB, less is better


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