Media file requirements
In order to launch a brand campaign, the following media files are required: 1. Texts; 2. Logo; 3. Video; 4. Banners.
First, check campaign example screenshots on how a brand campaign looks. Then, scroll down to find a list of required media files. Keep in mind that the media files may vary depending on customization level, specific games, or placements. We will notify you if that is the case.
Submit media files
Use this form to submit your media files. Click here to submit.
Campaign example
Here are screenshots from a brand advertising campaign by Procter & Gamble. Brand rewarded users with in-game boosters for engaging with the brand. The campaign was launched in games by Voodoo.


1.Texts
1.1. Campaign title
The brand slogan or campaign title may be used as a header for in-game Notifications.


Example | “Be Stronger, last longer!” |
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Length | 30-35 letters max |
1.2. Call to action
We use standard call-to-action texts, but in case you want to customize them, this is your chance.


Example | “Play with [Brand name]” |
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Length | 20-25 letters max |
1.3. Reward condition
We use standard reward condition texts, but in case you want to customize them, this is your chance.


Example | “All boosters in game are sponsored by [Brand name]" "Watch video by [Brand name] to get 2 Energy Boosts" |
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Length | 40-100 letters max |
1.4. Congrats notification title
We use standard congrats notification title, but in case you want to customize, this is your chance.


Congrats notification title
Example | Congrats |
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Length | 10-20 letters max |
1.5. Congrats notification content
We use this content to inform the player about the reward.


Congrats notification content
Example | You got 2 Energy Boosters from Charmin |
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Length | 40-100 letters max |
2. Logo
2.1. Brand logo
The brand logo may be used in different notifications and placeholders that the game has.
Width | 1000 px / Height: 1000 px |
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Format | PNG format with transparent background |
File size | Try to keep png under 1 MB, less is better |
2.2. Logo combined with Brand visual
The brand logo in combination with brand visuals may be used in different notifications and placeholders that the game has. Brand visual may be a brand mascot or visual associated with the campaign (brand product, photo, etc.)


Width | 1500 px / Height: 2000 px (or opposite if game is horizontal) |
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Format | PNG format with transparent background |
File size | Try to keep png under 2 MB, less is better |
3. Video
Appears as a full-screen video ad. Initiated by the user.


Guidelines | Note that if you don’t have vertical-oriented video but you make placement in vertically-oriented game, you can put the video on branded background, make sure that video fills at least 1/3 of the screen and all-important video elements are visible. |
Length | 30 sec |
Width | 1754 px / Height: 3798 px |
Frame Rate | 29,97 |
Safe area margins | Keep important elements ~200 px from sides, centered composition works best |
Export recommended settings | MP4, format: H.264 |
File size | Try to keep the final MP4 under 50 MB, less is better |
4. Banners
4.1. Main screen square
Appears on the main game screen as a trigger for the campaign, for example: “All rewards are sponsored by [Brand name], Click to learn more”.


Guidelines | Because the final size of the square will be small and animation lasts 3-6 sec, try to make text straight to the point and letter size height <70 px - bold and readable |
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Type | Looped animation |
Length | ~3-6 sec |
Width | 1000 px / Height: 1000 px |
Safe area margins | Keep important elements ~50 px from sides, centered composition works best |
Export recommended settings | MP4, format: H.264 or GIF |
File size | Try to keep the final MP4 under 5 MB, less is better |
4.2. Notification banner
Appears on the main game screen as a trigger for the campaign joined with campaign title, call to action and reward condition.


Notification banner
Width | 1500 px / Height: 2000 px (or opposite if game is horizontal) |
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Format | JPG, JPEG, PNG, GIF format |
File Size | Try to keep under 2 MB, less is better |
4.3. Congratulations banner
Appears on the main game screen as a trigger for the campaign joined with congrats notification title and congrats notification content.


Congratulations banner
Width | 1500 px / Height: 2000 px (or opposite if game is horizontal) |
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Format | JPG, JPEG, PNG, GIF format |
File Size | Try to keep under 2 MB, less is better |
Updated 5 months ago